Bottom Line's Confessions of a Direct Mail Guy

Gordon Grossman—top marketing consultant for Direct Mail leaders reveals the little-known direct mail strategies he used to increase their profits by millions of dollars.

The priceless direct mail secret Gordon Grossman promised Reader's Digest founder DeWitt Wallace he would never, ever reveal... a promise he is now breaking after more than three decades of absolute silence. Page 174
Little-known fundraising technique helped Dwight D. Eisenhower beat Adlai Stevenson and get elected as president of the United States. Page 79

And much, much more!

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