Secrets of Successful Direct Mail

Secrets of Successful Direct Mail—a legendary book on successful direct-mail marketing and advertising by the late direct-mail marketing giant Dick Benson—has just been republished by Bottom Line Books.

Secrets of Successful Direct Mail is about everything Dick Benson learned in 40 years in the business. How valuable is this information?

As Marty Edelston, one of Dick Benson's clients for over 20 years, says now, "Dick's book, Secrets of Successful Direct Mail, has wonderful, clear lessons on how to do direct marketing right. I wish it had been available when I was starting out. I learned a lot from it, and you will too—no matter what you're selling."